Edset International
Your Base For Growth, Innovation & Success in Hong Kong
We provide educational institutions and businesses with solutions for in-market presence, strategy, and international student acquisition in one of Asia’s most dynamic markets.
We can help if you are:
An Educational Institution
With partnership development or recruitment growth ambitions for Hong Kong
A Business
Interested in targeting or expanding within the international student segment of the market
An Education Agent
Keen to expand your business
or portfolio of partners
Client-centric. Flexible.
pragmatic.
We believe that proximity to the customer and the market is the essential ingredient in the recipe for international student recruitment success.
We also understand the importance of flexibility and being able to cater to different client needs, timeframes and budgets.
Particularly within the Greater China region, the old norms of business travel and hassle-free movement across borders are no more. In place already, Edset works closely with its clients to ensure their plans for Hong Kong remain on track.
The Team
Founder & Managing Director, Russell Brown, is a Mandarin Chinese and Spanish speaker with over 9 years’ experience in international student recruitment, management, and new initiative roll-out with INTO University Partnerships across Asia and Latin America.
A University of Manchester graduate, Russell also built a worldwide retail and distribution network for Consumer Electronics start-up Nifty.
Testimonials
Russell was instrumental in building a global distribution network that culminated in our MiniDrive being ranged in Apple's own retail stores across the EMEA and APAC regions - undoubtedly one of Nifty's crowning achievements. He has a remarkable knack for operating across cultures and is one of the best relationship builders I know.
Piers Ridyard
Russell has been a highly-valued part of the INTO family for nearly a decade, seamlessly progressing through recruitment roles based in Mainland China and Colombia before moving on to excel with more operational and leadership responsibility as part of INTO’s Global Market Initiatives Team headquartered out of Hong Kong since 2017. His adaptability, language skills, and first-hand multi-region experience would make him an asset to any organisation that needs capable, reliable people in market. We are thrilled to be continuing our work with him through Edset!
Steven Smale Co-Founder & Chief Market Initiatives Officer, INTO University Partnerships