Borderless Growth, Innovation and Success, based in Canada & Hong Kong

We help educational institutions and businesses to expand their international reach.

We can help if you are:

An Educational Institution

With partnership development or recruitment growth ambitions.

A Business

Interested in targeting or expanding within the international student segment of the market.

An Education Agent

Keen to expand your business or portfolio of partners.

Client-Centric. Flexible. Pragmatic.

We believe that proximity to the customer and the market is the essential ingredient
in the recipe for international growth and success.
‘Proximity’ not just geographically speaking, but also in cultural, linguistic, and psychological terms.
We also understand the importance of flexibility and being able to cater to different client needs, timeframes and budgets - there is no one-size-fits-all solution.

The Team

Founder & Managing Director, Russell Brown, is a Mandarin Chinese and Spanish speaker with 11+ years’ experience working with international students and educational institutions across East Asia, Europe, and the Americas.

A University of Manchester graduate, Russell also built a worldwide retail and distribution network for Consumer Electronics start-up Nifty, and continues to support start-ups through his work with Wig & Pen.

Clients & Testimonials

Russell was instrumental in building a global distribution network that culminated in our MiniDrive being ranged in Apple’s own retail stores across the EMEA and APAC regions - undoubtedly one of Nifty’s crowning achievements. He has a remarkable knack for operating across cultures and is one of the best relationship builders I know.

Piers Ridyard CEO, RDX Works (ex-CEO, Nifty)

Russell has been a highly-valued part of the INTO family for nearly a decade, seamlessly progressing through recruitment roles based in Mainland China and Colombia before moving on to excel with more operational and leadership responsibility as part of INTO’s Global Market Initiatives Team headquartered out of Hong Kong since 2017. His adaptability, language skills, and first-hand multi-region experience would make him an asset to any organisation that needs capable, reliable people in market. We are thrilled to be continuing our work with him through Edset!

Steven Smale Co-Founder & Chief Market Initiatives Officer, INTO University Partnerships

Edset has been an invaluable resource, providing exceptionally diligent, commercial and proactive services. Edset stands apart in consistently going above and beyond, being thoroughly reliable and trustworthy, and enabling us to deliver on tight deadlines whilst maintaining a reputation for excellence.

From the very beginning, Russell has been incredibly responsive and knowledgeable. His positive attitude and ability to adapt not just to our needs but also to our limitations have created an effective working relationship. Additionally, Russell is well-connected in the industry and introduced us to prospective partners focused on specific international markets. This is invaluable for us given our limited resources and inability to personally recruit in various regions outside of continental Europe. Last but not least, Russell has helped us break into a completely new market in a sector that we highly prioritize. We are happy to have partnered with Edset and look forward to learning much more through our cooperative efforts.